If you’re a digital marketer who is interested in personalization and dynamic ad messaging, then you’ve probably come across Israeli startup AdExtent. This company claims to turn product pages into dynamic ads within seconds, and to score website visitors based on their likelihood to convert. Read on to learn more. This is a largely unbiased review of AdExtent, a company that claims to have the potential to revolutionize retargeting and dynamic advertising.
AdExtent is an Israeli startup
Israel has a long history of technological innovation and AdExtent is no exception. Founded in 2012, this startup provides cutting-edge ReTargeting solutions to advertisers. While headquartered in New York, the company has offices in London, San Francisco, and Tel Aviv. The company has 1 investor: Giza Venture Capital. AdExtent is an example of the kind of startup that is able to create a meaningful impact on the world by using innovative technologies.
Israel is a fast-growing innovation hub. In recent years, the glass ceiling has been shattered and more global players recognize the potential of Israeli startups. With less competition, Israeli startups are attracting global investors and raising significant rounds at record valuations. The Israeli startup ecosystem is vibrant and growing, with strong teams raising significant rounds at record valuations. Founders and investors are seeing the opportunity to transform the country’s economy.
Although Israel is a small country, the country boasts one of the world’s strongest startup ecosystems. Israeli entrepreneurs have access to a skilled network of mentors and critical advice. The average Seed round in Israel is $1 Million, while the average Series A is over $5.8 Million. With more than 6,000 startup companies per capita, Israel has one of the world’s most fertile environments for innovation. This is a great example of how a growing country can build a thriving startup ecosystem.
As a growing nation, Israel is well-positioned to become a global leader in technology. The number of start-ups per capita in Israel is high, with nearly 2,000 startups formed in the last decade alone. As a result of the rich history of Israeli entrepreneurs, Israel now has a robust ecosystem for startups and can be a self-sustaining one. This is one of the reasons why the country is so appealing to international investors.
It provides a platform for personalized retargeting and dynamic, data-driven ad messaging
Ad exchanges connect advertisers and publishers to create highly targeted advertising campaigns. Ad exchanges enable programmers to interact with another system, thereby maximizing ROI. Without ad exchanges, data-driven marketing would be impossible. Without ad exchanges, fraudsters would load ads with bots. Adextent addresses these issues by providing a platform for personalized retargeting and dynamic, data-driven ad messaging.
It allows advertisers to instantly turn product pages into dynamic ads
Previously known as Semantinet, AdExtent helps marketers instantly turn product pages into dynamic ads. Using a dynamic creative wizard, advertisers can convert their product pages into ads that match users’ intent and likelihood of conversion. Its clients include E-Bay, Orbitz, and Google’s DoubleClick Bid Manager. It is available through its partner network, including MediaMath, Turn, and the New York Times Company.
Facebook’s powerful ads API allows advertisers to turn product pages into dynamic ads. These ads will show relevant products to website visitors, including those who have previously visited the page. This will make it easy for the advertiser to convert website visitors into customers. Dynamic product ads also exclude past customers from ads, allowing advertisers to cross-sell and upsell to past customers. These ads are particularly useful for advertisers with a large product catalog.
Adextent also supports dynamic image extensions, which allow Google to curate relevant visuals from landing pages. These extensions can help advertisers reach their performance goals by enhancing text ads. These ads are charged on a CPC basis, just like their text counterparts. Dynamic image extensions must meet the standards set by the image extensions format. This means that advertisers should consider how to combine dynamic image and text ads.
